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HER Helmet Thursdays — on Sea Otter Classic’s Opening Day, and on Thursdays year-round

The hospitality professionals in the five 15-second video greetings below want to be sure visitors, and locals, are aware that people who help HER / Mother Earth by bicycling are appreciated throughout Monterey County.
They especially want you to know that even on the Opening Day of Sea Otter Classic, Monterey County’s HER Helmet Thursdays discounts are in effect. We wouldn’t think of making Sea Otter’s Opening Day a restricted date. Welcome, people who bike!
Scroll down for a video greeting from the duo
pictured here, plus four more 15-second videos.
On Thursdays year-round, Monterey County rolls out a red carpet for people who bike: the HER Helmet Thursdays Project’s 10-50% discounts. Where? See the complete list right here; click the link directly below to download PDF:

10th Anniversary HER Helmet Thursdays Guide – Listings as of January 2020

Created and launched in Monterey County as a public service, HER Helmet Thursdays is a long-term sustainability project launched 2009 to encourage biking. It has hundreds of participating businesses and organizations in 18 Monterey County communities.
Before claiming discount, first skim over LISTINGS, How to Get the Discounts, and FAQs about HER Helmet Thursdays.
Now, enjoy these video greetings from five participants, all in downtown City of Monterey.

(Greetings were recorded in April 2018. All look forward to welcoming you again in future years.)

Want tips for locating participants by geographic area? Click here. The 18 communities with HER Helmet Thursdays spots are Big Sur, Carmel, Carmel Valley, Castroville, Corral de Tierra, Gonzales, Greenfield, King City, Marina, Monterey (on “Main Street”—Alvarado Street, and throughout the city), Moss Landing, Pacific Grove, PajaroSalinas (including East Salinas / The Alisal), San Ardo, Sand City, Seaside, and Soledad.

Sea Otter Classic Tips

For Bicycling Monterey’s tips about SOC, start with Or check out Bicycling Monterey’s “Sea Otter Classic” category for 20+ other posts about SOC on this site.
Save the dates! Scheduled Sea Otter Classic dates, as of 7/1/20, include: April 15-18, 2021; April 7-10, 2022; April 20-23, 2023; April 18-21, 2024; April 10-13, 2025; April 16-19, 2026. For any updates and all SOC details, visit

Short link to this post:

Un video en español que muestra una de las muchas empresas y organizaciones bilingües que participan en el proyecto HER Helmet Thursdays:

This post was first published on April 19, 2018 and was updated for 2020.

This post was published on 1 March 2019. One or more changes last made to this post on 1 July 2020.

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