HER Helmet Thursdays
Quick Links to
The HER Helmet Thursdays Project
10-50% discounts on Thursdays for people who bike!
Video and audio intros, and much more, are provided via this portal page for all information about the award-winning HER Helmet Thursdays Project. HER Helmet Thursday is a long-term sustainability project that marked its 9th anniversary in November 2018.
HER refers to Mother Earth, who benefits from more people biking. H-E-R is also an acronym for Hotels, Educational and Entertainment spots, and Restaurants. Also participating are spas, wineries, bicycle shops, and more.
Listings, Map, How to Get the Discounts, and FAQs
Shortcuts to Date Restrictions and Lodging Discounts
Included on this page are links to all pages / drop-downs in the HER Helmet Thursdays section. All blue text (linked text) leads to more info.
Below, check out the videos and audio about HER Helmet Thursdays, one of many Bicycling Monterey projects.
6-min video featuring 2-min intro from 2010,
followed by a sampling of participants:
2-min audio intro:
“What’s up with the bike helmet buzz?” 4/14/10, KUSP
2-min video intro:
“Project Economy: Bicycling Monterey” 1/10/10, KSBW
History—how HER Helmet Thursdays began, Nov 2009:
“Wheel the Earth” by Mari Lynch, Monterey County Weekly, 4/22/10
Below: a Monterey County Weekly full-page ad
honored the project’s 5th Anniversary.
The 9th anniversary was Thanksgiving week 2018.
In 2017, HER Helmet Thursdays was recognized with a Golden Helmet Award from the Transportation Agency for Monterey County. The project was also cited when founder Mari Lynch was earlier awarded a Transportation Excellence Award from TAMC.
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Goals, Overview, History
includes more media intros, plus
“Catch the Vision” for people
outside Monterey County
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Stories and Specialties
specialty participants (e.g., wineries, sustainable seafood)
and stories about participating businesses and organizations
HER Helmet Thursdays participants are in many stories on bikemonterey.org. Among these:
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Charter Participants (the early leaders—those who joined in the first year)
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Bike security tips
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Wineries
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Sustainable Seafood spots
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and more stories, or mentions, about HER Helmet Thursdays
Get involved
How to PARTICIPATE: Details for Businesses and Organizations 
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Business/Organization Online Sign-Up
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Business/Organization Staff Reference Sheet
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Wineries Welcome
How to PARTICIPATE: For People Who Bike, and Others
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For people who bike, including “How to invite additional businesses and organizations to participate“
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For anyone who wants to support this long-term ecology-economy sustainability project
PARTICIPATE by sharing Posters, Mini-Fliers, Logos, Web Links, and More
Contribute or volunteer
As of May 31, 2019, there is still no fee charged to participating businesses and organizations. For ten years, the work of Bicycling Monterey’s founder on this website and on all other Bicycling Monterey projects —including HER Helmet Thursdays—has been done as an unpaid volunteer.
Consider making a financial contribution or volunteering your time to help maintain and expand this project. To contribute to this work, and for FAQs, click here.
From the Monterey County Weekly’s first special bike issue, May 12-18, 2011: “What started as Dehmler’s [Mari Lynch Dehmler’s] personal blog two years ago quickly evolved into an umbrella website for all things two-wheeled in Monterey County.” To learn more about the Bicycling Monterey site and other Bicycling Monterey projects; see About.
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Questions about The HER Helmet Thursdays Project?
Contact Mari.
Below, HER Helmet Thursdays received a special shout-out on the Mazda Raceway Laguna Seca marquee.
