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People who bike: Get discounts because you bike in Monterey County – The HER Helmet Thursdays Project

What do art museums, whale watching, the hostel, resort hotels, elegant restaurants, taquerias, java joints, wineries, and spas have in common? They are all building a more bike-friendly county.

They are among hundreds of places in 19 Monterey County cities and unincorporated communities providing 10-50% HER Helmet Thursdays discounts to people who bike, males and females.

For details, click here for the “Quick Links” page.

Listen to a two-minute audio “What’s up with the bike helmet buzz.” Broadcast on KUSP in April 2010, it provides an intro to the project.


Have a business or organization that might like to participate?

Contact Mari with your questions, then sign up online.

 Pitch in!

The HER Helmet Thursdays project was launched in Fall 2009.  Consider volunteering time or making a contribution to support this long-term project.

KUSP, KSBW, Salinas Californian, Monterey County Herald, and Monterey County Weekly know about the HER Helmet Thursdays project, as does Velo Club Monterey Answer Man Jan Valencia. Ask Jan: Besides discounts on Thursdays, why bike Monterey County? So many reasons!




This post was published on 2 May 2013. One or more changes last made to this post on 19 May 2017.

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