Posted by Founder, Bicycling Monterey
10th Anniversary of the HER Helmet Thursdays Project in Monterey County
We’re celebrating the start of this new decade with the release of the 10th Anniversary edition of the HER Helmet Thursdays Guide.
A special 2020 salute to those businesses and organizations who have participated since the project’s first year. (See a sampling of those charter participants in the photo gallery below, and another gallery in the January 2020 Bike Buzz too.)
Charter participants were visionaries. They understood that HER Helmet Thursdays would be a long-term project, not a short-term discount promotion. By participating over this decade, they’ve raised awareness about biking in Monterey County, helping to sustain the environment and economy. HER Helmet Thursdays was the first such discounts-for-bicycling project in the USA, and the nation’s largest (click here for history).
The most current guide can be found anytime at “LISTINGS, How to Get the Discounts, and FAQs.” For your convenience…
Download the
10th Anniversary edition right here:
10th Anniversary HER Helmet Thursdays Guide – Listings as of January 2020
For a list of all charter participants, click here.
Big Sur River Inn Restaurant 
China House, Pacific Grove 
Cypress Inn, Carmel (and Terry’s at the Cypress Inn) 
Fishwife, Seaside (and Fishwife, Pacific Grove) 
Golden Fish, Salinas 
Haute Enchilada, Moss Landing 
Intercontinental the Clement Monterey 
International Market and Deli, Monterey 
Island Taco, Carmel 
La Plaza Bakery & Cafe, Greenfield (and other locations) 
La Plaza Bakery & Cafe, N. Sanborn, Salinas (and other locations) 
La Sala’s Bi-Rite Deli, Monterey 
Lalla Grill, Monterey (and Lalla Lounge, Salinas; Lallapalooza, Monterey; and Elli’s, Salinas) 
London Bridge, Monterey 
Mariscos, Seaside (and Mariscos, Soledad) 
Monterey Hostel 
Parker-Lusseau, Monterey (all 3 locations) 
Passionfish, Pacific Grove 
Petra’s, Monterey (and Pacific Grove) 
Round Table, Castroville 
Sanctuary Beach Resort, Marina 
Sapporo Japanese, Monterey 
Sweet Elena’s, Sand City 
Taqueria del Mar, Monterey
Along with the many other benefits of bicycling, reducing fossil fuel consumption is a vital way to help change climate change! As stated in “Wheel the Earth: HER Helmet Thursdays cuts carbon emissions and costs,” the Earth can’t wait until we all have enough time.
From Earth Day 2010 issue: image below © Monterey County Weekly, “Wheel the Earth” text © Mari Lynch Dehmler.
For two-minute video and audio intros, history, and more about the HER Helmet Thursdays Project, visit the project’s portal page.
Participating businesses and organizations: click here for the 2020 staff reference sheet.
As of the start of 2020, HER Helmet Thursdays and all other Bicycling Monterey projects remain an unpaid volunteer effort for the founder, since 2009. Click here to contribute to the Bicycling Monterey site and projects. For other ways to support the Bicycling Monterey work—and to see who has already helped with this grassroots community collaboration—refer to the About/Support page.
Gracias, y feliz nueva década.
This post was published on 1 January 2020. One or more changes last made to this post on 3 March 2020.
